We become expert in all aspects of your business and technology. We spend time learning about your company, your management team, your products, your customers and, above all, your core value proposition. We become a part of your team.

Then we start cranking. We get your company's message, technologies and market strategy in front of the optimum mix of editors, reporters, bloggers, analysts, pundits, and other key influencers.

More importantly, we then keep you top-of-mind with these crucial audiences. PR is an ongoing process, not a one-time event, so we prefer to work with people who share this view.

Whenever relevant, we use social media tools and channels to enable direct conversations with your customers and to shape organic search results.

And, as a result, the buzz begins. People start talking about your company, your services, your viewpoints, and your products. Suddenly your sales and biz-dev people are less involved in cold-calling. The phone rings, your website gets hits. You get the idea.

This is what we call cost-effective public relations. We don't think you need a flashy office, PR jargon and marketing platitudes to deliver great coverage.

Results? Check out ZingPR client media coverage on the ZingPR Facebook page